Atlanta Hawks Rekindle Partnership with Peachtree TV
In a nostalgic turn of events, the Atlanta Hawks are set to make their return to Peachtree TV after nearly three decades. Starting January 12, 2024, Peachtree TV will be the new home for every Friday night Hawks game for the remainder of the 2023-24 NBA season, with the exception of the March 8th game. Instead, fans can tune in on March 10th for the matchup against New Orleans.
The history between the Hawks and local broadcasting stretches back to an era when WPCH aired games from 1972-1994, and WANF followed suit from 1986-1993. In a nod to this shared past, the first two games under the new agreement will be simulcast on both Peachtree TV and WANF, offering fans multiple viewing options.
Accessibility is at the forefront of this partnership, as live Hawks games will now reach audiences across major cable and satellite services, as well as various Gray TV stations throughout Georgia and Alabama. This expansion ensures that more fans than ever will have the opportunity to engage with their favorite team.
Production and Commentary Team
The broadcasts will not only bring the action to the screen but also expert analysis, thanks to the Bally Sports Southeast production team. Dominique Wilkins, Bob Rathbun, and Tabitha Turner are set to provide commentary, bringing depth and insight into each play. Additionally, Baillie Burmaster, the Sports Director from WANF, will contribute her expertise to the coverage, enhancing the broadcast experience for viewers.
The announcement of this collaboration has excited fans who are eager to follow the Hawks' journey through high-stakes matchups against formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. The anticipation of these games is palpable among the local fan base, which has been growing since Peachtree TV began airing the College Park Skyhawks games in 2019.
Recent On-Court Struggles
Despite the enthusiasm surrounding the broadcasting news, the Hawks have faced recent challenges on the court. A notable setback occurred during a game against the Sacramento Kings, where the team squandered a significant lead due to a lackluster performance in the second half. Key players Dejounte Murray and Bogdan Bogdanovic were unable to maintain their momentum, contributing a mere two and three points respectively after halftime.
The statistics painted a grim picture, with the Hawks' field goal percentage plummeting to 28.9 percent and their three-point success rate dropping to 21.7 percent in the latter half of the game. These figures underscored the need for a strategic reassessment and improved execution going forward.
Executive and Player Perspectives
Andrew Saltzman, an executive with the Hawks, expressed his enthusiasm about the new broadcast arrangement, emphasizing its significance for fans: "It provides fans a new, complimentary way to view the games," said Saltzman. He also extended his gratitude to Peachtree TV and Gray TV for their roles in facilitating this partnership, which he believes will greatly benefit the Hawks' local fan base.
Erik Schrader, another key figure in the deal, echoed Saltzman's sentiments, highlighting the potential for increased accessibility and engagement: "Bringing the Hawks back to broadcast television provides accessibility to all fans," Schrader remarked. He further pointed out the dual opportunity to captivate new audiences while also catering to long-time supporters of the team.
From a coaching perspective, Quin Snyder stressed the necessity for better execution and a collective approach to overcome the team's recent hurdles. Clint Capela, one of the players, acknowledged the team's frustration and the urgent need for a tactical shift to regain their competitive edge.
As the Atlanta Hawks embark on this renewed partnership with Peachtree TV, the organization looks to enhance the fan experience both on and off the court. With the promise of widespread access to games and insightful commentary, the stage is set for the Hawks to reinvigorate their presence in the hearts of basketball enthusiasts across the region. As the season progresses, the team's focus will undoubtedly be on translating this positive off-court momentum into victories that resonate with the dedication of their supporters.