The Los Angeles Kings have unveiled a new logo that draws inspiration from the 1990s Gretzky era, aiming to bridge the rich past with the promising future of the team.
In the latest redesign, the Kings have revived the iconic "Chevron" design from the time when Wayne Gretzky donned the black and silver. This decision is a nod to one of the most storied periods in the franchise’s history and serves to connect those golden moments with the team's future ambitions.
Reviving Historical Elements
Wayne Gretzky's time with the Kings was seminal in shaping the team's identity and branding. The new logo prominently features "Los Angeles" at the top, ensuring the city’s representation is clear and at the forefront. An updated version of the original 1967 crown is also included in the design, grounding the new emblem in the team's longstanding heritage.
The redesigned logo encapsulates the evolution of the franchise, integrating historic elements with a modern twist. This revival is not merely a replication but a reimagining of the early 90s jerseys, symbolizing a blend of legacy and contemporary aesthetics.
A Two-Year Design Journey
This refreshed logo replaces the one unveiled in 2008, marking a significant update after more than a decade. The Kings embarked on the redesign process two years ago, dedicating considerable effort to honor their past while staying relevant to today’s audiences.
Luc Robitaille, President of the Kings, highlighted the extensive effort and collaboration involved in the logo’s creation. “This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles,” Robitaille said. "This evolution is rooted in our 57-year history and embraces the elements of our eras." The design process included feedback from both past and current players, ensuring it resonated with everyone linked to the Kings' storied past and future.
Organizational Pride and Fan Engagement
CEO Kelly Cheeseman expressed the pride felt across the organization regarding the new logo. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman remarked.
The new logo is more than just a graphical update; it’s a symbol of the team’s journey and aspirations. With a fusion of classic and modern design elements, it aims to strike a chord with fans old and new. This thoughtful blend is expected to resonate deeply within the Kings' community, embodying the team's ethos while looking ahead to new possibilities.
Launch and Availability
The Kings' revamped logo will be available for purchase starting Friday, June 21, at the Crypto.com Arena's Team LA Store. This launch event provides an opportunity for fans to get their hands on merchandise featuring the updated design and be part of this new chapter in the Kings’ legacy.
Luc Robitaille encapsulated the overarching intention behind the redesign, stating, "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Overall, the Los Angeles Kings’ new logo is a well-considered nod to their history and a bold step forward, demonstrating a keen balance of honoring the past and embracing future possibilities.